This is the era of digital marketing services helping to optimise the websites and the social media profiles of individuals and businesses. This is a powerful platform that helps in developing a brand. It is depending mainly on the PPC, Social Media and Technical SEO.
Since the hit of the Google algorithms, the top ranked sites are worst affected. This is why; most of the SEO analysts are looking forward to implement newer strategies to establish the websites on their previous positions in the search engines. There are various factors those are responsible for the effects of the Google algorithms.
After the first hit of the Google Panda on February 2012, most of the positions of the top sites fell. There are many popular web masters, who have to be penalized by Google. This is one of the primary reasons that why the SEO professionals are more cautious these days. PPC, Social Media and Technical SEO are therefore working as steps to reach that zenith, from where the sites have fallen.
PPC– Pay Per Click is an excellent way to make money from online ads. These ads are posted on the right hand sides of the search engines. Depending on the typed keywords, Google promote these ads. If the visitors once click the ad, the account holder of the site will earn. This is an excellent way of fast and effective online marketing services such as Google AdWords and Bing AdWords are the two pillars of PPC. Google Adwords is exclusively governed by Google, while the Bing AdWords is optimized by both Bing and Yahoo.
Social Media: Social Media is considered as one of the most effective tools of online marketing. Networking is the primary requirement of online marketing. This is the reason, why most of the SEO analysts depend on SMM and SMO to leverage their span of marketing. If any blog or article is posted on the client’s web page, then it should be informed via the social media sites. Facebook, Twitter, Linked In, Tumbler, My Space are some of the most interesting sites-which is followed by people regularly. Therefore, SEO and SMO are interdependent.
Technical SEO: Google Analytics, Google AdSense, 301 Redirect, Java Script, Flash, Crawler Access, Site Speed, IP Detection and Redirection, HTTP Header, Title Tag, URL, Header, Body Test etc are some of the most effective SEO Tools that are used by the experts in SEO, SEM etc. Content is an imperative part of SEO analysis.